Milani Violet One Lash Primer - Volumizing Eyelash Primer, Jasmine Flower Wax Lash Primer

The Violet One reigns supreme – Purple is the color of royalty, and this next-level purple primer is a game-changer. The better-than-falsies formula volumizes and lengthens while priming and defining. Flakes? Forget 'em. The secret weapon: flower power. EYELASH PRIMER: Jasmine wax keeps your lashes amazingly soft and hydrated, while the violet tint makes black pigments pop. Your lashes deserve the royal treatment.

CRUELTY FREE BEAUTY: This product – and every other Milani product – is never tested on animals. We don't allow others to test on our behalf, either. Our products are 100% cruelty free. Flower-powered with Jasmine Flower Wax to help hydrate, prep, and condition lashes.

HOW TO APPLY: The specially designed, dual-sided brush deposits the perfect amount of violet-colored primer to each lash – regardless of length. Pair with your favorite mascara to maximize every lash look. Apply from lash base to tip using the included applicator. Lift and comb outward for flake-free, zero-clump definition and volume.

WE ARE MILANI: Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions. Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it's a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models.

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