Wet n Wild Photo Focus Dewy Liquid Foundation, Soft Beige

The newest innovation to the beloved photo Focus franchise is a dewy foundation - a weightless, super-nourishing formula that delivers natural, all-day wear. Silky and creamy, the coverage is easily buildable from medium to full, seamlessly transitioning from day to night. Ideal for normal to dry skin types, this moisturizing blend effortlessly melds, blurring imperfections and minimizing the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion. Aptly named "YOUR SKIN, ONLY BETTER", this SELFIE-APPROVED formula is color matched for all undertones, providing a matte, second-skin finish with buildable coverage for a flawless look in any lighting.

From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you BEST FACE FORWARD - photo ready for your next big thing. You've met your true makeup match.

We are 100 percent ALWAYS CRUELTY FREE, and always have been. Our vegan makeup and tools, including foundation, nail polish, contour palettes, lipstick, and makeup brushes, cater to beauty lovers of all ages, ethnicities, skin colors, and economic statuses. STAY WILD - no matter who or where you are in life, we have a product for you.

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