Wet n Wild Prime Focus Hydrating Primer Serum for Dry Skin

This lightweight, ultra-hydrating water-based serum preps, primes, and refines the skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including rose water, Camellia leaf extract, and green tea extracts, this serum moisturizes and smooths the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, allowing foundation to glide on effortlessly for a luminous, flawless finish.

As a makeup primer, this hydrating serum helps blur and soften imperfections, providing the ideal base for a seamless, radiant complexion. Whether you're using bronzer, blush, highlighter, natural finish powder, or concealer, this primer ensures your makeup stays in place and looks its best.

At our beauty brand, we cater to beauty lovers of all ages, ethnicities, skin colors, and economic backgrounds. No matter who you are or where you're at in life, we have a product that will suit your needs and help you put your best face forward. We are 100% cruelty-free and take pride in offering a wide range of vegan makeup and tools, from foundations and nail polishes to contour palettes, lipsticks, and makeup brushes.

This water-based serum primer is formulated with nourishing rose water, Camellia leaf extract, and green tea extracts to hydrate and smooth the skin. The silky, creamy texture provides the perfect canvas for makeup, ensuring a luminous, flawless finish. Whether you're getting ready for a big event or simply want to enhance your everyday look, this primer will help your makeup last longer and appear more seamless.

In addition to this multi-functional primer serum, our brand offers a comprehensive range of makeup products to cater to all your beauty needs. From bronzers and blushes to highlighters, natural finish powders, and concealers, we've got you covered and photo-ready for your next big thing. Our commitment to cruelty-free and vegan formulas ensures that you can feel good about the products you use, knowing they are not only effective but also ethically sourced and produced.

At the heart of our brand is the belief that beauty is not defined by a single standard, but rather celebrates the diversity and uniqueness of each individual. We strive to be the trusted beauty destination for everyone, regardless of age, ethnicity, skin color, or economic status. So whether you're a seasoned makeup enthusiast or just starting to explore the world of cosmetics, we have a product that will help you feel confident, beautiful, and ready to take on the world.

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